Privacy Policy

Lulus Baitshack of Ft. Lauderdale, Inc., doing business as Lulu’s Bait Shack (“Lulu’s,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit lulusbaitshack.com (the “Website”), contact us, make a reservation, join a waitlist, place an order, apply for employment, subscribe to communications, interact with us through social media, or otherwise use services that link to this Privacy Policy.

This Privacy Policy applies to information collected through the Website and related online interactions. It does not replace any separate notice provided at the point of collection or the privacy practices of an unaffiliated third party.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Information You Provide

• Contact information, such as your name, email address, telephone number, and mailing address.
• Reservation, waitlist, event, catering, or group-dining information, including requested date, time, party size, preferences, and notes you choose to provide.
• Order and transaction information. Payment-card information may be collected and processed directly by a third-party payment processor and may not be stored by us.
• Communications, including inquiries, feedback, reviews, accessibility requests, complaints, and messages sent through forms, email, telephone, or social media.
• Employment information, such as a resume, work history, availability, and other information submitted with an application.
• Marketing preferences and information provided when entering a promotion, contest, or loyalty program.
• Any other information you voluntarily provide.

Please do not submit sensitive medical or disability information through a general contact form. If you need an accessibility accommodation, provide only the information reasonably necessary for us to assist you.

Information Collected Automatically

When you use the Website, we and our service providers may automatically collect:

• Internet Protocol address;
• browser type, operating system, device type, and device identifiers;
• pages viewed, links selected, referring and exit pages, and dates and times of visits;
• general geographic location derived from an IP address;
• Website performance, error, security, and diagnostic information; and
• information collected through cookies, pixels, tags, local storage, and similar technologies. See our Cookie Policy for additional information and available controls.

Information From Other Sources

We may receive information from reservation, ordering, delivery, payment, social-media, advertising, analytics, employment, and other service providers; from publicly available sources; or from another person arranging a reservation or event that includes you.

2. How We Use Information

We may use information to:

• operate, maintain, secure, troubleshoot, and improve the Website and our services;
• respond to questions, requests, feedback, and accessibility needs;
• manage reservations, waitlists, orders, events, catering, promotions, and customer relationships;
• process transactions and prevent fraud;
• communicate about services, reservations, orders, safety, policy changes, and administrative matters;
• send marketing communications where permitted by law and honor opt-out requests;
• understand Website use, measure performance, and evaluate marketing;
• recruit and evaluate applicants;
• comply with law, legal process, licensing obligations, and legitimate government requests;
• establish, exercise, or defend legal claims; and
• protect the rights, safety, property, and security of Lulu’s, our guests, employees, and others.

We may use information that has been aggregated or deidentified so that it cannot reasonably be linked to an individual, subject to applicable law.

3. How We Disclose Information

We may disclose information to:

• Service providers that perform hosting, security, accessibility, analytics, advertising, email, reservation, ordering, delivery, payment, employment, customer-support, and similar services for us.
• Reservation, ordering, delivery, and payment partners when you ask to use their services. Their own terms and privacy policies govern their independent handling of information.
• Professional advisers, including attorneys, accountants, auditors, insurers, and consultants.
• Government authorities or other parties when reasonably necessary to comply with law or legal process; protect rights, property, safety, and security; investigate fraud or misuse; or enforce our agreements.
• Transaction participants in connection with a merger, sale, financing, reorganization, bankruptcy, or transfer of all or part of our business or assets.
• Other parties at your direction or with your consent.

We do not sell personal information for money. If we use advertising or analytics technologies that constitute “sale,” “sharing,” or targeted advertising under a law applicable to a particular visitor, we will provide any notice and choice required by that law.

4. Cookies, Analytics, and Advertising

We may use cookies and similar technologies for Website operation, security, preference management, analytics, embedded content, and advertising measurement. Where required, nonessential technologies will be used according to your consent choices. You can find more information in our Cookie Policy and, when available, adjust choices through the Website’s cookie-preference control.

Browser-based opt-out signals, including Global Privacy Control, will be honored when legally required and technically detectable.

5. Communications Choices

You may unsubscribe from promotional emails using the unsubscribe link in the message or by contacting us. Even after opting out of marketing, we may send nonpromotional messages about a reservation, order, inquiry, accessibility request, safety matter, or other transaction.

If we offer text messaging, the sign-up form and a separate SMS notice will state the applicable consent, frequency, STOP, HELP, carrier, and message-and-data-rate terms. Consent to marketing texts will not be a condition of purchase.

6. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we maintain. No Internet transmission or storage method is completely secure, and we cannot guarantee absolute security.

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining records, resolving disputes, enforcing agreements, meeting legal and insurance requirements, and protecting against fraud. Retention periods vary by the type of information and our legal and operational needs.

7. Your Privacy Choices and Rights

Depending on where you live and the law that applies, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information; to opt out of certain advertising, sale, or sharing; to withdraw consent; or to appeal a decision regarding a request.

To submit a request, email info@lulusbaitshack.com with the subject line “Privacy Request” or write to us at the address below. Describe your request and the jurisdiction in which you reside. We may need to verify your identity and authority before acting. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

We will not unlawfully discriminate against you for exercising an applicable privacy right. Some information may be exempt from a request, and we may retain information as allowed or required by law.

Florida Residents

Florida law requires covered businesses to take reasonable measures to protect certain personal information and provide notices following qualifying security breaches. The Florida Digital Bill of Rights applies only to businesses meeting its specific statutory thresholds and conditions. If that law or another Florida privacy law applies to our processing, we will provide and honor the rights required by it.

California and Other U.S. State Residents

Some state privacy laws apply only to businesses meeting specified revenue, data-volume, or business-model thresholds. Where a state consumer privacy law applies to us, residents may exercise the rights provided by that law using the contact method above. We do not knowingly sell or share the personal information of consumers under 16.

8. Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

9. Third-Party Websites and Services

The Website may link to or embed third-party services, including maps, social networks, reservation systems, ordering or delivery services, videos, and payment tools. We do not control those parties’ privacy, security, accessibility, or content practices. Review their policies before providing information.

10. International Visitors

Lulu’s is located in Florida, United States. If you access the Website from another country, your information may be processed in the United States or other locations where our providers operate. Those locations may have different data-protection laws than your home jurisdiction.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. The revised version will be posted with a new “Last Updated” date. Material changes may be communicated through an additional notice when appropriate.

12. Contact Us